16. Why is my printer or press not reading Visual Magnetics MagnaMedia?

All Visual Magnetics’ MagnaMedia have a black coating on the reverse side, which may not be detected by the printing device’s optical sensor. To print on MagnaMedia you must turn off the optical sensor (usually in the RIP) or fool the sensor to think the printer is feeding a white substrate. When in question, call your authorized Visual Magnetics sales or service representative for troubleshooting tips and tricks.